CYBERPOWER
Situation
CyberPower had an opportunity to get several items into the Apple aisle at Best Buy, but the look of the packaging had to match the feel of the rest of the aisle and the pitch was happening sooner than anticipated. Whiteboard had to come up with a new look for CyberPower's packaging, that matched the Apple aesthetic, with no time to spare. |
Solution
WhiteBoard had a quick brainstorm session with CyberPower with about a day to get the concepts done, and mocked-up, for presentation to Best Buy. The team came out of the brainstorm with a clear vision and designed 2 packages based on it. Within hours, the designs were done, approved, and prototyped for presentation. Best Buy was pleased with the results and subsequently invited CyberPower into the Apple aisle. Success!
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