BLIP TOYS
Opportunity
Looking to expand on the incredible success of the Zoom-O toy family, Blip Toys was eager to release another hit product. Faced with a brisk nine month timeline for development, WhiteBoard's New Ventures group was challenged to swiftly break new ground while staying true to the spirit of the Zoom-O brand. |
Outcome
The New Ventures group teamed together with Blip Toys to design and develop a unique disc launcher device that veered from the conventional. The medieval crossbow-inspired DiscFire allows for easy, safe loading and launches up to 35 feet. It carries all three included foam discs; and at approximately one sq. ft., the DiscFire is very compact and mobile. Primed to be another Zoom-O blockbuster, look for the DiscFire at major retailers nationwide.
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