Situation
3M wanted to establish and promote the use of their Scotch-Blue™ Painter’s Tape.

Solution
Working with focus groups, WhiteBoard put their development expertise to work, generating a series of applicator concepts to meet the aesthetic, functional, and ergonomic needs of the do-it-yourselfer consumer. A thorough investigation of 3D form and detailed mechanism design prompted the creation and testing of numerous prototypes featuring various roller configurations. After quantifying the results, one tape applicator design was selected for final design, engineering, and production, becoming an immediate hit with consumers at The Home Depot. The unparalleled performance of the patented Scotch-Blue™ Handmasker™ has quickly highlighted the superior value and benefit of using the trademarked Painter’s Tape.

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