Situation
Spalding’s first production inflatable basketball was introduced in the 1890s. Ever since, these products have been plagued by one continuing problem—over time, they lose air. If you’re without a pump or the proper needle to re-inflate, the fun can go flat.

Solution
WhiteBoard launched an ideation and prototyping process in which an assortment of basketball-pump combinations were built and rigorously tested for both durability and performance. The winning pump design adds one pound of air per minute and includes a relief valve for over-inflation, all without compromising the feel and performance of the basketball. During the first year, sales were five times the expected amount with over one million balls sold. Spalding then introduced the pump to its new line of sporting balls and has enjoyed an enormous infusion of profits ever since.

< BACK TO SPORTING GOODS