SHOCK DOCTOR
Opportunity
The New Ventures Department developed a timely idea, an athletic bag with a blower to dry and remove odors from clothes, gear, and equipment. But WhiteBoard needed just the right partner to take it to market. WhiteBoard presented the technology to Shock Doctor as a product line with a huge point of difference that could get immediate distribution in the highly competitive sports bag market. |
Outcome
Shock Doctor, a respected sports protection company, recognized the potential of the Power Dry system and licensed the technology. WhiteBoard provided their design, engineering, and sourcing expertise along with trips to Asia to work with vendors. The Shock Doctor Power Dry system premiered in hockey bags, crossed over into motor sports, and will soon appear in other sporting categories.
< BACK TO SPORTING GOODS |
