ICEdot Crash Sensor

ICE In Case of Emergency

For those who regularly read our blog, you know that we have more than a few bikers who work here (see Specialized Turbo Review). ICEdot, an innovative young company in Oklahoma and a WhiteBoard client, makes emergency identification and notification systems for bikers, skiers and snowboarders (ICE stands for In Case of Emergency). So we were thrilled when they came back, after the successful launch of their first product, for help with their next: the Crash Sensor.


We design a lot of lifesaving medical devices. We also design numerous consumer products. We enjoyed the opportunity to help design this potentially life saving consumer product.

Inspired by Everything.