WhiteBoard came across this DesignBoom article on innovation in the world of reduce, reuse, recycle: “Coca-Cola Gives Old Bottles ‘2nd Lives’ With 16 Functional Caps” from toys to food to cleaning, the possibilities seem endless.  Although Coca-Cola decided to start with 16 of their best ideas to distribute across Asia.  Innovative designs with brand longevity in mind paired with the goal of environmentalism is a winning strategy.  This will inspire many more ideas to come.

WhiteBoard – Inspired by Everything