What if Microsoft had Designed the iPod Package?

[youtube https://www.youtube.com/watch?v=EUXnJraKM3k?feature=player_embedded]
Packaging is the first impression many consumers have with a new product and has a lasting impact.   Apple vs Microsoft.  A great example of how different marketing approaches can completely change the image of a product.  Even though this is an older video, it is still relevant and portrays how consistency in a brand, good or bad, really makes an impact.
Inspired by Everything.