Not everyone has the perfect branch for a backyard swing. WhiteBoard recogonized an opportunity to align with B4 Adventures as they were manufacturing and marketing products that attach to a backyard tree. We used our innovation on speculation process to create several concepts and presented them to B4 Adventure as the treezone product line. Once we licensed the Build-a-Branch WhiteBoard began the work to develop the structural components of the system to meet the ASTM Standard with verification prototyping. We then designed and built test fixtures to verify it would meet the ASTM Standards. Once the system passed the standards, final engineering was realses for production.