Ecowater needed a new design that would be stylish and modern in appearance. During Discovery and Definition, the team discovered and defined further opportunities to make improvements to the function of the product. First, the opening was lowered to make it easier to load salt. Next, the brine tank was tapered so that the product could nest, saving storage space during shipping and inventory. Finally, the design was streamlined to reduce the number of parts and simplify assembly. The result from utilizing our entire process is a modern looking water softener that is easier for the consumer to use and more efficient for Ecowater to manufacture. The new design is in its third year and still selling, has led to a significant increase in sales, and is currently being sold through a leading national retailer.