Seeing the need for additional market exposure, Estes was seeking new marketing opportunities using Estes’ existing manufacturing and distribution strengths. WhiteBoard’s answer was a rocket-powered toy car, which some said couldn’t be done. Rightly so, the number one challenge of developing any rocket-powered toy is safety.

WhiteBoard spent several months working through countless rolling test models, track configurations, and launch system evolutions. While focus groups indicated that kids love the toy, the ultimate judge of safety is the Consumer Protection and Safety Commission. The safety features devised by WhiteBoard enabled the product to pass with flying colors. Today, Blurzz Rocket Racers are blasting off of store shelves everywhere!