EverBlock came to WhiteBoard in need of a cost effective, easily repeatable formula, to market building block kits on E-commerce websites. Our process began with a definition review with the client. Whiteboard then dove deep into E-commerce research, wireframing formulas, brainstorming kits, and creating visual content to quickly communicate what the product can do. Doing the imagination work for the consumer can help increase sales on E-commerce websites through clear, visual communication.