In partnering with KX Technologies, WhiteBoard did extensive industrial design development for their expansive line of water filtration products. Following the initial kickoff meeting where we worked together to define the project, the WhiteBoard team researched the filtration industry and did preliminary product sketches. The rough sketches were distilled into clean concept sketches. The favorite sketches were then developed in CAD and rendered as 3D digital prototypes. The marketing team took these images and dropped them into proposed packaging, combining them to create a digital point-of-sale rendering.