Life Fitness, a leading manufacturer of high-quality fitness equipment, wanted to make a statement to the rest of the industry with their newest Cable Gym offering. They were looking for the superior styling and performance that could position them as the undisputed leader.

Starting with sketches, WhiteBoard worked with Life Fitness to select a direction, create a computer model based upon engineering requirements, and fabricate a working prototype for evaluation and refinement. WhiteBoard’s extensive experience with plastic and metal design, coupled with a longtime involvement in the fitness industry, allowed the concept to easily translate into actual product. The stunning G5 Cable Gym features a sculptural use of bent tubing to create a purposeful blend of shape and strength. And its clean, approachable look (achieved through concealed cables and hardware) make the G5 one piece of equipment you can proudly display in your home.