Minnesota Rubber & Plastics was producing silicone bakeware in their France location for the gourmet trade.  Minnesota Rubber & Plastics thought silicone bakeware would eventually come to North America and wanted to expand the product offering into the consumer arena.

WhiteBoard was called upon to create initial designs for a variety of baking items—muffin trays, spatulas, bread pans, hot pads, and more—and take them through detailed CAD renderings. Premiering to rave reviews, the line has been garnering high-volume sales. WhiteBoard also developed all the product packaging, keeping it clean and simple to elevate the bakeware as an affordable luxury.